Hey 9-5ers! Use These PR Tactics to Secure Your Next Position

Everything we say and do is PR- and that applies to job hunting. With unemployment rates on the rise, the most successful job seekers will be those who know how to market themselves. And as a PR and media strategist, I figured I would share some PR tactics you could applying to your job search, to position yourself as a top candidate, attract the right opportunities, and land your next role with confidence.

Build Your Personal Brand Online

Your online presence is often the first impression employers have of you, so you want to make sure it’s a strong one. Optimize your LinkedIn profile with a professional headline, summary, and featured content. Then schedule time in your day to share industry insights, professional achievements, and thought leadership posts.

Become a Thought Leader

That brings me to my next point- recruiters and hiring managers look for candidates who bring fresh perspectives and expertise. Publishing articles on LinkedIn, industry blogs, or even Reddit to showcase your knowledge. Lately, I’ve been joing discussions on Alignable to fill spaces on my team. Appearing on industry podcasts or virtual panels are great ways to establish credibility—or increase value to.

Create a Digital Portfolio

A resume tells employers what you’ve done. A portfolio shows them. Create a simple website or use LinkedIn’s Featured section to display your best work. Use case studies, testimonials, or project highlights to illustrate your impact.

Network Like a Publicist

A great job opportunity can come from the right connection. Build and nurture relationships like a PR pro. Attend industry events, webinars, and networking meetups. Engage with recruiters and professionals in LinkedIn comments and DMs.

Position Yourself as a Sought-After Candidate

How you tell your career story matters. Ensure your online presence aligns with your expertise and career goals. Storytelling is your friend. Find ways to weave imagery and specific experiences into cover letters and interviews to make yourself memorable to the hiring manager. 

Leverage Social Proof

Employers trust recommendations from others. Use testimonials and endorsements to your advantage. Ask former colleagues, clients, or mentors for LinkedIn recommendations. Showcase positive feedback in job applications and networking conversations.

Perfect Your Elevator Pitch

Whether in interviews or networking events, you need a concise, compelling way to introduce yourself. Craft a short pitch highlighting who you are, what you do, and the value you bring. Make sure to use it across social media bios, networking conversations, and interviews.
By incorporating PR strategies into your job search, you take control of your professional narrative and stand out in a crowded market. Treat yourself like the brand you are, and watch opportunities come your way.